Mobile Marketing Case Studies
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Ad Agency Partnership
Alloy Access tapped Real Content Group to establish a strategic partnership in which Real Content Group would lead all mobile strategy development and execution for Alloy clients. This includes mobile marketing, digital distribution, and mobilized branded entertainment production.
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Mobile Marketing Solutions
UniWorld selects Real Content Group to provide mobile marketing solutions to the legacy agency’s brand clientele. The Ford mobile club and mobilized events are just the tip of the iceberg.
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Branded Entertainment Case Studies
Urban youth radio personality, that delivers a soul saving spiritual message, sought to expand brand by going mobile and partnering with brands.
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CoCo Brother
Real Content Group is selected by radio personality Corey "CoCo Brother" Condrey to launch his church without walls mobile subscription service and find brand partners who will assist with expanding his Stand For Jesus youth movement.
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Online community owner & content provider sought to develop and execute a 360 degree direct-to-consumer mobile strategy and provide mobile research and marketing services to brands.
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All Hip Hop
AllHipHop.com, one of the most visited websites online, partners with Real Content Group to launch a new mobile division. A mobile web/WAP site, direct-to-consumer mobile subscription service, research services for brands and more will be brought to the community and advertisers by All Hip-Hop Mobile, a Real Content Group affiliate company.
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Animation production company sought to expand brand into the mobile space and to partner with brands interested in reaching the youth consumer segment through animation.
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Branded Wallpapers
Imajimation Studios, an animation production company, and Real Content Group join forces to distribute BlokHedz wallpapers to mobile phones and bring advertisers into the animation arena.
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Hip-Hop Reality & Awards Show is for a multicultural consumer segment and advertisers that seek to reach them.
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Hip-Hop Draft
Hip-Hop Draft, a Real Content Group affiliate company, was established to launch the hottest independent rappers and producers toward hip-hop royalty. The multi-platform branded entertainment property seeks to partner with brands and be experienced online, on mobile and on television by a multicultural consumer segment.
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Digital Distribution Case Studies
R&B artist was looking to develop a logo, build a website, generate revenue by distributing her music, images and videos to digital distribution channels, secure sponsorship arrangements, promote her record at radio and market her career.
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Tayma Loren
Real Content Group was selected to distribute mp3s, ringtones, ringbacks, voicetones, wallpapers and subscriptions on over 300 online and mobile channels.
RCG was also selected to provide enhanced services including branding, web development, marketing and promotion services
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Hip Hip group was looking to generate revenue by making their music, images and videos available to online and mobile digital distribution channels and secure sponsorship arrangements to expand and retain fan base.
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3rd Flo
Real Content Group was selected to distribute mp3s, ringtones, ringbacks, voicetones, wallpapers and subscriptions on over 300 online and mobile channels
Real Content Group secured partners that ran ads marketing group's ringtone on BET and MTV.
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Pop artist was looking to generate revenue by distributing single to online and mobile stores and increase exposure by securing radio airplay.
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Rod Michael
Real Content Group distributed mp3s, ringtones, ringbacks, voicetones, wallpapers and subscriptions on over 300 online and mobile channels
Real Content Group built radio promotion team that delivered significant top 40 and rhythmic radio airplay.
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Rock artist was looking to distribute music and images to mobile stores and secure on and off carrier deck placement of the group's 3 song EP.
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Forever The Sickest Kids
Real Content Group distributed group's ringtones, ringbacks, voicetones, wallpapers to direct-to-consumer mobile channels
Real Content Group secured the group's 3 song EP feature placement on carrier decks and online direct-to-consumer mobile storefronts.
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Enhanced Services Case Studies
Music producer was looking to launch label to produce, promote and digitally distribute established and new recording artists.
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Los Da Mystro
Los Da Mystro won 4 BMI awards in 2008 and has become one of the hottest music producers in the business.
Los decided to partnered with Real Content Group to launch and general manage his label Damystro.
Real Content Group general management responsibilities include, logo development, identity packaging, online and mobile website development, artist marketing, radio promotion and label fund raising.
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Country recording artist was looking to digitally distribute music, images and videos to online and mobile sales channels and secure sponsorship arrangements that assist her with reaching her target audience.
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Rissi Palmer
Real Content Group was selected by Rissi Palmer's independent record label to distribute mp3s, ringtones, ringbacks, voicetones, videos and wallpapers on over 300 online and mobile channels
Real Content Group also provided enhanced services and secured sponsorship arrangements including a ringtone commercial that ran on CMT, a $100,000 coop marketing deal from iTunes and a Starbucks Entertainment marketing deal that resulted in 1.5 million artist branded Starbucks cards distributed in Starbucks store in America.
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Hip Hop artist was looking to attract a major label partner by securing sponsorship arrangement and selling music directly to their fans on their own.
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Cash Camp
Cash Camp selected Real Content Group to distribute mp3s, ringtones, ringbacks, voicetones and wallpapers over 300 online and mobile stores
Prior to the group signing with SonyBMG, Real Content Group provided enhanced services and secured sponsorship arrangements including a 250K ringtone commercial that ran on BET during the summer of 2008.
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Hip-Hop artist was looking to distribute music, secure sponsors arrangements and get signed to a major record label
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C-Side
Real Content Group was selected to distribute mp3s, ringtones, ringbacks, voicetones, videos and wallpapers to over 300 online and mobile stores
Prior to the Group signing with Universal Republic, Real Content Group's enhanced services results included securing ringtone commercials that ran on stations like BET and MTV and secured radio airplay (20,000 plus spins)
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